The Ghana Association of Phonographic Industry (GAPI) has taken a significant step forward in promoting and distributing the works of its members by signing a deal with Music Distribution company, Apprise Music. This partnership will open up new opportunities for producers, owners of music and masters to gain wider exposure through mainstream distribution. With this agreement, GAPI members will now have their works made available on various platforms, ensuring that their music reaches a larger audience than ever before.
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One of the key benefits of this deal is the opportunity to showcase LEGACY catalogues that have never been digitally distributed before. This means that fans and music lovers can now access and enjoy a wide range of Ghanaian music that was previously only available in physical formats or limited releases. Special playlists are expected to be curated across platforms, providing listeners with a curated selection of the best Ghanaian music. This increased visibility will not only benefit the artists themselves but also contribute to the overall growth and recognition of the Ghanaian music industry.
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In addition to making the music available for streaming and downloading, the groups involved in this partnership are also planning to reshoot videos for these works. This strategic move aims to enhance the visual appeal of the music and attract more viewers, ultimately leading to increased revenue generation for the artists. By investing in high-quality visuals, GAPI members can effectively capture the attention of a wider audience and create a stronger connection between their music and their fans.
Overall, this deal between GAPI and Apprise Music marks an exciting new era for Ghanaian music. Through mainstream distribution and strategic marketing efforts, GAPI members can now gain greater recognition and exposure for their works. By leveraging digital platforms and reshooting videos, these artists have the opportunity to maximize their revenue potential while delighting fans with their LEGACY catalogues. This collaboration sets a positive precedent for future partnerships within the industry and paves the way for continued growth and success for Ghanaian musicians.