Nashberry readies a new banger titled “shame on you” featuring Best Gally. However, the affable act is already in the news for very good reasons. Reasons that demand another look at the success of musicians in this era of digital domination. The world of tech is now dotted with digital music sale platforms. And by the day, the need for a deliberate attempt to make sales via these platforms is resounding in all marketing ploys for musicians. The era where stage performances bring the bulk of revenue is gradually creeping to an end. Digital streams are far more enduring, and a guarantee for a lifetime source of revenue for all musicians.
The entire savanna belt of Ghana has arguably 3 big musicians, Fancy Gadam, Wiyaala, and Maccasio. These three have proven strong due to the impressive following they have. However, a cursory look brings up names like Fadlan, WizChild, Don Sigli, Mani Mandela, Teflon Flex, Soorebia, Rockcity, and many others. These are very amazing artistes. But the question is, how much does their impressiveness bring when it comes to streams on platforms like Spotify?
A few days ago, OneMuzik carried a story on Nashberry’s relevance as one of the top three most-streamed artistes from the savanna of Ghana, especially on Spotify. Whilst it may not be news to many, an artiste from the Upper West Region scoring such huge streaming numbers is definitely worth celebrating. Nashberry comes in 3rd with over 145,000 streams. Fancy Gadam who is obviously a bigger artiste also has some over 300,000 streams, making him 2nd. Interestingly about half of his streaming numbers are coming from a collaboration with Sarkodie. Wiyaala sits at number one with around 400,000 streams. These statistics suggest Nashberry is a major force to reckon with. No matter how his stature isn’t viewed as a Fancy Gadam or Maccasio, his drive definitely transcends a visit to the studio.
At the height of the coronavirus pandemic, Asonya Gh, a blogger who doubles as a digital music expert called on musicians to create a thriving digital presence. This for him was a way to make revenue at a time the world was on lockdown. Now, going outside the scope of a pandemic, success on the back of multiple streams of income is easier. So, given the opportunities available online, the call is prudent.
Having identified what can be a panacea for the poverty-stricken music industry of the savanna regions, the know-how is also a challenge. Asonya Gh has therefore availed himself to assist all interested musicians to create this digital presence. Nashberry is actually one of the first musicians he signed on. He has indeed taken Nash’s relevance from zero to over 145k streams. You can reach Asonya Gh on Facebook for any dealings.
Considering the dynamism that governs the business of music of now, artistes must make major incursions to own a market share. In the process, expanding on the financially rewarding aspects of the industry. Suffice to say, the opportunities that come with technology today are one every artiste must take seriously.
Nashberry is a budding musician from the Upper West Region.